MARKETING CONSULTANCY

We are an independent marketing specialists working for various companies, on a short-termas well as on continuous contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc., to keep our customer’s company ahead in the competition as a market leader.

Our expertise is in achieving specific, measurable aims or expected outcomes of marketing activities in a given period.

Marketing Services offered by AECPL are as follows:

Market Research: a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making. Feasibility Studies, Techno-commercial Study, Cost Reduction Study, Study of Market Share, Technology status studies, Company image studies, etc.

Strategic Planning: the principle in marketing that the whole is greater than the sum of the parts; putting the marketing mix variables together in a way that achieves maximum effect. All strategies related to marketing are planned which includes Product or Service, Price, Place, Promotion.

Advertising & Promotions: Includes Consumer Promotions, Trade Promotions, Sales Force Promotions, Event Management such as sponsorships, trade shows, exhibitions, conferences, fairs, etc., Social Events Planning and Organization such as Blood donations, rally, etc., Corporate Marketing such as hotel meets, fundraising Dinners, Competitions, Meets, Lectures, Seminars, etc. and Advertisements in various media such as newspapers, television, radio, outdoor media, Unconventional media, etc.

Merchandising & Gifts: Providing promotional gift ideas for various events, occasions, etc.

Web Marketing: also referred to as i-marketing, Internet marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Design Support: design support for various artistic and creative works such as designing of websites, leaflets, catalogues, mailers, banners, animations for engineering & corporate etc. for advertising and promotions.

E-marketing Solutions: is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Public Relations: maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians etc. through Media relations, Crisis mgt, Employee Relations, Financial Relations, Marketing relations, CSR activities, etc.

Social Networking: social network service is an online service, platform that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities to increase business.

Marketing Performance Assessment: Marketing Audits.

Industrial consultancy services: all kinds of consultancy services for industrial sectors.

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Clean Food AUDIT

Introduction

Clean food is an increasingly important public health issue. It is of extreme importance toour health and to those of our loved ones, especially when we eat outside food. More and more we hear of mass food contamination incidents in the news. This is due to lack of use of proper hygiene by employees preparing and serving the food, food adulteration and failure of these facilities to adhere to strict food and safety laws.

The indifferent attitude towards clean food and overall lack of awareness regarding this subject in India, prompted AEC to launch the Clean Food Audit Program.  The audits are designed based on International Food Safety Standards. In addition to the benefits of the auditing exercise, the audits are also useful in educating the concerned personnel regarding food safety norms.

The audits are useful to companies with canteen facilities, college mess, hospital canteens, restaurants & hotels, caterers and all retail food outlets. The audits are carried out by AEC trained and experienced sanitarians, environmental health specialists, microbiologists, HACCP certified auditors, etc.

A highlight of the audits is the special AEC Clean Food Seal, which is exhibited at the audited establishment. This allows the employees, customers, visitors, etc to appreciate the concern shown by the establishment for their health and overall food safety.

Food audits provide a credible verification system to the entire process of food material procurement, food preparation & food serving. These Food Audits have not only been successful in identifying potential problems in the food quality, but have also helped in increasing goodwill and reputation.

Potential Hazards

Food contamination is when something makes the food inedible or can cause illness when consumed. Contamination can be:

1. Biological (bacteria, parasites, viruses, etc.)

2. Chemical (cleaners, sanitizers, additives, etc.)

3. Physical (glass, metal, etc.)

Contamination is not necessarily obvious or visible. It can happen due to adulterated food materials, during food preparation, storage or while serving.
Major causes of contamination can be listed as:

• Unclean water

• Contact by infected people

• Contaminated utensils

• Improper food storage

• Improper heating/cooling temperatures

• Physical contamination (hair, glass, etc)

Audit Objectives

The main goal of our Clean Food Audits is to identify unsafe food, personal hygiene and sanitation issues and to suggest procedures to reduce risk to consumers health. The Clean Food Audit is conducted in an easily understandable approach that follows the flow of food from receiving to service. We conduct the Clean Food Audit Program based on HACCP-Based Standard Operating Procedures and Good Management Practices (GMPs).

Special focus is given to Operational Methods, Personnel Practices, Cleaning Practices, Pest Management, Storage Conditions and Disposal Systems. 

We have on panel trained and experienced sanitarians, environmental health specialists, microbiologists and HACCP certified auditors.

Certification Flow Chart

Certification & Validity

After successful completion of the norms, a Clean Food certificate is issued to the Customer by AEC. The certificate mentions the location/s covered under the certification for food preparation as well as food serving. The certificate is valid for a period of one year from the date of issue, subject to two Surveillance Audits within that period.

A Clean Food Certification Seal is presented, which is to be exhibited at the food preparation and food serving location. The certification seal is for the information of the Consumers that the food prepared and served at the specified location is Clean Food certified.

Audit Standards

The AEC Clean Food Audit program checks on the basic requirements that a facility must meet in order to prepare and serve wholesome food. The AEC Clean Food Audit program is evolved using the applicable Standard Operating Procedures (SOPs) and Good Manufacturing Practices (GMPs) indicated in established Domestic and International Standards for Food Safety, e.g.

• HACCP-based Standard Operating Procedures
• The Global Food Safety Initiative (GFCI)
• Food Code by FDA
• Food Safety & Standards
• FAO, WHO and Codex Alimentarius
• BRC Global Standards

Benefits of Proposed Program
The purpose of this audit program is to ensure that good practices are in place, monitored, in use, and effective, that care is taken to ensure food safety during food preparation, storage and while serving. Beyond the audit process, the action of demanding this certification shows diligence in maintaining consumer health at world-class standards.

You’re Organization Benefits by:
Demonstrating a commitment to supplying clean food;
Being certified by our auditors can raise your goodwill, brand and image;
Avoiding untoward incidents regarding food poisoning, etc;
Outsourcing expertise required to look into food safety administration;
Causing less disruption;
Addressing non-conformities;
Meeting all requirements through a single process and report;

Team Qualifications

We have on panel trained and experienced sanitarians, environmental health specialists, microbiologists and HACCP certified auditors.
We also have with us experienced retail food safety specialists and former members of government regulatory agencies.

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Clean food is an increasingly important public health issue. It is of extreme importance

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